Karan Bedi

Karan Bedi
Born	India
Nationality	Indian
Alma mater	Stanford University
Occupation	CEO of MX Player, Media Executive
Known for	Leading MX Player’s transformation into a global OTT platform

Karan Bedi is an Indian media entrepreneur and the Chief Executive Officer (CEO) of MX Player, one of India's most downloaded OTT entertainment platforms. Since taking over in October 2017, he has transformed MX Player from a simple video playback utility into a comprehensive entertainment ecosystem offering original series, regional content, movies, games, and music to a global audience.

Education and Early Career

Karan Bedi is a graduate of Stanford University, where he cultivated his interest in the intersection of digital media, entertainment, and mobile technologies. He began his professional journey at Kaleidoscope Entertainment, an Indian film production house, before moving on to co-found ContentFlow Technologies, an edtech services venture where he served as CEO.

He later took on leadership roles at Eros International, serving as:

• Chief Operating Officer at Eros Digital
• CEO of Eros Labs, a media-tech incubator

These roles provided him with extensive experience in digital content strategy, startup ecosystems, and platform scalability.

Transforming MX Player

Initially launched by J2 Interactive in 2011 as a video player app, MX Player was acquired by Times Internet in 2018. Under Karan Bedi’s leadership, the platform evolved into a full-fledged ad-supported OTT service offering curated Indian and international content.

Key milestones under his leadership include:

• Achieving over 300 million users globally
• Launching popular MX Originals such as *Aashram*, *Matsya Kaand*, and *Campus Diaries*
• Expanding content in regional languages for Tier II and Tier III Indian audiences

His vision is focused on **accessible and inclusive entertainment** for the mobile-first generation.

Innovation and Product Expansion

Bedi spearheaded the development of:

• MX TakaTak, a short-video app later merged with Moj
• In-app gaming and music streaming
• AI-driven recommendations and low-data mode to serve low-bandwidth users

He introduced innovative monetization models involving:

• Brand collaborations
• Programmatic advertising
• Gamified engagement strategies

In 2019, MX Player raised $110 million in funding from Tencent and Times Internet to further boost its content library, technology infrastructure, and user acquisition efforts.

Global Reach

MX Player, under Karan Bedi, has expanded beyond India to serve users in:

• USA
• UK
• Australia
• Canada
• New Zealand
• Pakistan
• Bangladesh
• Nepal

This global rollout aligns with his ambition to make MX Player a worldwide leader in accessible digital entertainment.

Legacy and Leadership

Karan Bedi is widely recognized for his role in redefining India’s OTT landscape. His leadership reflects a blend of:

• Strategic agility
• Consumer empathy
• Mobile-first product design

He continues to drive innovation at the intersection of entertainment and technology, positioning MX Player as a disruptor in the global media industry.