Amit Gupta

Amit Gupta
Born	India
Nationality	Indian
Alma mater	IIT Kanpur
Occupation	Entrepreneur
Known for	Co-founder & CEO of Yulu Co-founder of InMobi

Amit Gupta is an Indian entrepreneur and technology innovator, best known as the co-founder and CEO of Yulu, a sustainable urban mobility startup. He previously co-founded InMobi, India’s first unicorn in the ad-tech space. At Yulu, Amit is leading India’s electric micro-mobility revolution, aiming to solve problems of traffic congestion, pollution, and last-mile connectivity in urban centers through eco-friendly transportation.

Early Life and Education

Amit Gupta completed his engineering degree from the Indian Institute of Technology (IIT) Kanpur. During his time at IIT, he developed a strong interest in systems thinking, technology, and entrepreneurship. His early career included product and strategy roles that sharpened his understanding of consumer needs and business execution.

Career at InMobi

Amit co-founded InMobi in 2007, a mobile advertising platform that grew into one of India’s most successful tech companies. InMobi became the first Indian startup to enter the unicorn club. Under Amit’s leadership, InMobi expanded its presence across global markets and demonstrated India’s capabilities in cutting-edge ad-tech.

Founding Yulu

In 2017, motivated by India’s growing urban transport problems, Amit launched Yulu along with fellow co-founders to bring sustainable, affordable, and efficient last-mile mobility solutions. What started as a bicycle-sharing platform soon evolved into an electric vehicle (EV) ecosystem featuring the popular Yulu Miracle electric scooter.

Yulu's Innovations

Yulu integrates AI-powered logistics and smartphone-based rentals to deliver seamless, on-demand urban transportation. The key innovations include:

• Electric Micro-Mobility: EVs optimized for intra-city travel.
• App-Based Access: Users can rent vehicles through the Yulu app.
• Sustainable Model: Zero-emission vehicles reducing carbon footprint.
• Battery Swapping Infrastructure: Fast-charging, swappable battery model to reduce downtime.

Growth and Strategic Partnerships

Yulu has partnered with:

• Bajaj Auto – For localized EV manufacturing.
• Magna International – For scaling battery-swapping infrastructure.
• Municipal corporations and metro authorities – For improving last-mile public connectivity.

Yulu operates in multiple Indian cities including Bengaluru, Mumbai, Delhi, and Pune, with over a million active users.

Challenges and Resilience

Some of the key hurdles faced by Yulu under Amit’s leadership include:

• Lack of EV charging infrastructure
• Consumer adoption of shared vehicles
• Regulatory hurdles in mobility and transport policies

Through policy advocacy, community outreach, and strategic partnerships, Amit led Yulu to navigate these issues and scale impactfully.

Vision and Future

Amit Gupta envisions Yulu becoming a pillar of India’s smart mobility infrastructure. The roadmap includes:

• Expansion to 100+ Indian cities
• Integration with metro and public transport systems
• Deployment of smart urban hubs and EV financing tools
• Strengthening EV ecosystem and carbon offset initiatives

Recognition

Amit Gupta has been recognized as a champion of sustainable technology and inclusive innovation. His work with Yulu is cited as a benchmark in micro-mobility and clean-tech entrepreneurship in India.

Conclusion

Amit Gupta is at the forefront of India’s green mobility revolution. His transition from co-founding a global tech unicorn to building a mission-driven EV startup reflects a rare blend of entrepreneurial success and social impact. Through Yulu, he is not just addressing mobility challenges, but also paving the way for a cleaner and smarter urban future.