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...on=Nitya Sharma is the co-founder and CEO of Simpl, a leading Buy Now, Pay Later (BNPL) platform transforming India's digital payments ecosystem. ...epreneur and the co-founder and CEO of '''Simpl''', a leading Buy Now, Pay Later (BNPL) platform. His transition from Wall Street trader to Indian startup f ...

* Introducing '''Buy Now, Pay Later (BNPL)''' credit facilities to improve purchasing power. Competing with fintech giants like Paytm, Google Pay, and PhonePe, Singh adopted a niche strategy focused on underserved custome ...