Ghazal Alagh

Ghazal Alagh
Born	1988 India
Nationality	Indian
Education	Information Technology New York Academy of Art
Occupation	Entrepreneur Co-founder of Mamaearth
Spouse	Varun Alagh
Known for	Mamaearth, Sustainable Skincare Innovation

Ghazal Alagh is an Indian entrepreneur, creative strategist, and the co-founder of Mamaearth, India’s first Made Safe-certified personal care brand. She is celebrated for her visionary leadership in building one of the fastest-growing D2C (direct-to-consumer) brands in India, committed to toxin-free, environmentally responsible wellness and skincare solutions.

Early Life and Education

Born in 1988 in India, Ghazal pursued a degree in Information Technology and later enriched her skills in design and arts from the New York Academy of Art. Her diverse academic journey bridged technology with creativity, laying the foundation for her future as a brand innovator and entrepreneur.

Founding Mamaearth

In 2016, Ghazal co-founded Mamaearth with her husband, Varun Alagh. Motivated by the challenge of finding safe skincare products for their newborn child, the couple launched a brand focused on toxin-free, natural ingredients. Mamaearth quickly emerged as India’s first personal care brand to receive Made Safe certification.

The brand offered an alternative to chemical-laden personal care products, appealing to health-conscious, eco-aware consumers across India.

Business Growth and Innovation

Under Ghazal’s leadership, Mamaearth grew into a household name in the personal care segment. Key milestones include:

• Expanding into multiple categories including skincare, haircare, and baby care.
• Using a digital-first strategy with influencer marketing and content-driven e-commerce.
• Achieving unicorn status in 2022 with a valuation exceeding $1 billion.
• Maintaining transparency by listing all ingredients and adhering to global safety standards.
• Launching sustainable packaging and becoming a plastic-positive brand.

Mamaearth’s rapid success is attributed to Ghazal’s consumer-first approach, deep brand empathy, and her belief in sustainable, honest beauty.

Challenges and Achievements

As a woman entrepreneur in a traditionally male-dominated industry, Ghazal overcame initial resistance from investors and market players. Her persistence in championing clean beauty led Mamaearth to become one of India’s most admired startups.

Notable recognitions include:

• Featured in Forbes India’s Top Women Entrepreneurs.
• Named among the leading voices in sustainable business innovation.
• Acknowledged for reshaping beauty and wellness norms in Indian households.

Social Impact and Advocacy

Ghazal’s work extends beyond commerce. Mamaearth’s Plant Goodness Initiative plants a tree for every order placed, reflecting her commitment to environmental restoration.

She actively supports entrepreneurship, particularly for women, encouraging inclusive leadership and ethical consumerism. Through public speaking, mentoring, and policy advocacy, she is shaping India’s future of conscious entrepreneurship.

Personal Life

Ghazal is married to Varun Alagh, her co-founder at Mamaearth. The idea for the brand was born from their personal journey as parents. Together, they continue to expand Honasa Consumer Pvt. Ltd., Mamaearth’s parent company, into multiple verticals and markets.

Conclusion

Ghazal Alagh is a trailblazer in India’s entrepreneurial landscape. Her dedication to sustainability, consumer trust, and ethical business has redefined personal care for millions. As Mamaearth grows globally, Ghazal’s leadership remains a beacon for aspiring entrepreneurs aiming to build meaningful and impact-driven ventures.