Ankush Barjata

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Ankush Barjata
Birth Place Bangana, Himachal Pradesh, India
Occupation Entrepreneur
Known For Founder of Deeva

Ankush Barjata is an Indian entrepreneur known for founding Deeva, an online platform specializing in saree retail across India.

Early life and education

Ankush Barjata hails from Bangana village in Himachal Pradesh. He pursued his graduation in computer science from SRM University, Kattankulathur. After completing his education, he ventured into a sales and marketing role in Hyderabad, where he encountered a saree manufacturer that sparked his entrepreneurial journey.[1]

Career

Founding Deeva

In 2021, Ankush Barjata founded Deeva with the vision to streamline the saree retail industry by eliminating unnecessary middlemen and connecting customers directly with manufacturers across India. His innovative business model gained attention and led him to participate in Shark Tank India Season 3, where he secured a significant investment deal.[2]

Shark Tank India

In Shark Tank India Season 3, Ankush Barjata presented Deeva to the panel of investors (sharks), securing a deal of Rs 2 crore — Rs 75 lakh for six percent equity and Rs 1.25 crore as debt at 10 percent interest over three years. This milestone validated his business acumen and propelled Deeva's growth exponentially.[3][4]

Business model and impact

Deeva's business model focuses on connecting saree manufacturers directly with customers, eliminating intermediaries. This approach has led to better prices for customers and improved earnings for manufacturers. Under Ankush Barjata's leadership, Deeva has expanded its offerings to include over 50 categories of sarees, such as Patola, Kanjivaram, Chanderi, Banarasi silk, and Chiffon sarees.[5]

Personal life

Ankush Barjata remains rooted in his upbringing and family values, aiming to provide a better life for his family. His journey from a small village in Himachal Pradesh to becoming a successful entrepreneur exemplifies resilience and dedication to transforming his family's legacy into a thriving business empire.

References

External Links