Mukesh Bansal

Mukesh Bansal
Born	India
Nationality	Indian
Education	Indian Institute of Technology (IIT) Kanpur
Occupation	Entrepreneur, Business Executive
Known for	Founder of Myntra and Cure.fit (Cult.fit)

Mukesh Bansal is an Indian entrepreneur best known as the founder of Myntra, India’s leading online fashion retailer, and Cure.fit (now Cult.fit), a health-tech platform redefining wellness in India. With a background in technology and product development, Bansal has played a key role in shaping India’s e-commerce and digital health sectors.

Early Life and Education

Mukesh Bansal was born and raised in India, where he developed a deep interest in computers and entrepreneurship. He pursued a degree in Computer Science from the prestigious Indian Institute of Technology (IIT) Kanpur. After graduating, he worked with several Silicon Valley technology companies, including eGain and NexTag, where he honed his skills in product management and e-commerce strategy.

Founding Myntra

In 2007, Bansal founded Myntra as an online platform for personalized merchandise. The startup soon pivoted to fashion e-commerce, a segment still in its infancy in India. Under Bansal's leadership, Myntra scaled rapidly by building strong brand partnerships, offering exclusive collections, and pioneering innovations like cash-on-delivery.

Myntra’s success culminated in its acquisition by Flipkart in 2014 for approximately $330 million. Post-acquisition, Bansal continued to head Myntra and played a pivotal role in expanding Flipkart's fashion vertical before stepping down in 2016.

Cure.fit: Transforming Health and Wellness

In 2016, Mukesh Bansal co-founded Cure.fit with Ankit Nagori, aiming to create a holistic health platform covering fitness, nutrition, mental wellness, and preventive care. The brand evolved into multiple verticals:

• Cult.fit – Gym and online workout platform
• Eat.fit – Healthy meal subscription and delivery service
• Mind.fit – Yoga and mental wellness services
• Care.fit – Online doctor consultations and diagnostics

Bansal’s tech-driven approach and user-first strategy helped the platform gain rapid popularity, especially during the COVID-19 pandemic when Cure.fit transitioned to digital-first offerings. It also expanded via acquisitions of fitness brands and centers, becoming India’s largest fitness chain.

Challenges and Innovation

Bansal faced several industry challenges, including high customer acquisition costs, fragmented fitness markets, and operational hurdles. However, through bold pivots, brand partnerships, and AI-driven personalization, he ensured Cure.fit remained agile and resilient.

At Myntra, he addressed early challenges of online shopping in India by introducing new payment methods and customer experience enhancements.

Legacy and Impact

Mukesh Bansal is widely regarded as a serial entrepreneur and product visionary in India’s startup ecosystem. His ventures have:

• Boosted digital fashion retail adoption in India
• Created a scalable, tech-enabled wellness ecosystem
• Attracted major investments from global firms such as Accel and Temasek

His ability to scale ventures while prioritizing consumer experience has made him a respected figure among aspiring founders.

Conclusion

Mukesh Bansal has redefined two major industries in India: e-commerce and wellness. From founding Myntra and revolutionizing fashion retail to launching Cure.fit and transforming health-tech, his entrepreneurial journey is a model of innovation, strategic vision, and customer-centricity. As he continues to expand into global markets, Bansal remains a trailblazer shaping the future of digital consumer experiences in India.