Dr. Shiv Sethi
Dr. Shiv Sethi is an Indian literary entrepreneur, academic, and author consultant. He is the founder and Chief Executive Officer of Authors Paradise Literary Consultancy, a literary services organization focused on author branding, book promotion, and media positioning. He is known for building professional platforms that connect authors with publishers, readers, and media organizations in India and internationally.[1]
| Dr. Shiv Sethi | |
|---|---|
| |
| Born | Ferozepur, Punjab, India |
| Nationality | Indian |
| Occupation | Literary entrepreneur, Academic, Author consultant |
| Known for | Founder of Authors Paradise Literary Consultancy |
| Notable work | Author branding, book promotion, media positioning |
Early life and education
Dr. Shiv Sethi was born and raised in Ferozepur, Punjab, India. He began his professional journey as an English teacher and provided home tuition during his early years, which helped shape his communication skills and interest in literature and education.
He later established an English academy, marking his entry into structured academic leadership. Dr. Sethi subsequently served as an Assistant Professor and later as Head of the Department at a reputed college, where he was involved in teaching, academic administration, and curriculum development.
Career
Despite a stable academic career, Dr. Sethi transitioned into literary entrepreneurship after observing the challenges faced by writers in achieving visibility, credibility, and professional growth. His work focuses on creating structured systems that support authors beyond traditional publishing pathways.
Authors Paradise Literary Consultancy
In 2010, Dr. Shiv Sethi founded Authors Paradise Literary Consultancy. The organization was established without external funding and initially faced challenges in client acquisition. Over time, it expanded into a full-service literary consultancy.
The consultancy provides services such as author branding, strategic book promotion, media outreach, publishing consultancy, and professional development for authors. It has since developed a global network of writers across multiple genres and regions.
Other ventures
BookBuffs
BookBuffs is a literary platform focused on reader engagement and outreach. It organizes book launches, literary festivals, author interactions, and participation in national and international book fairs. The platform also collaborates with academic institutions for literary programs.
Writers Voice Literary Consultancy
Writers Voice Literary Consultancy focuses on author advocacy, media representation, and international literary exposure. It supports writers in expanding their reach across different markets and contributes to literary discourse through media engagement.
Media and publishing associations
Dr. Shiv Sethi’s organizations maintain professional associations with national and international media outlets, enabling authors to receive interviews, reviews, feature articles, and digital coverage. His ventures also collaborate with publishing houses to facilitate publishing, distribution, and marketing support.[1]
Recognition
Within literary circles, Dr. Shiv Sethi is informally referred to as the “Author Maker”, a term reflecting his role in guiding writers toward professional visibility and recognition. This title is descriptive rather than official.
Legacy and vision
Dr. Shiv Sethi’s journey from an educator in a small town to a literary entrepreneur reflects the evolution of professional author services in India. Through his initiatives, he continues to work toward strengthening the relationship between authors, publishers, and media platforms, emphasizing accessibility, structured growth, and global visibility for writers.