Anshoo Sharma

Anshoo Sharma is an Indian entrepreneur and technology strategist best known as the co-founder and CEO of Magicpin, India’s leading hyperlocal discovery and rewards platform. Combining deep expertise in venture capital, consumer behavior, and AI-driven commerce, Sharma has redefined how users discover local businesses and earn digital rewards for offline shopping.

Anshoo Sharma
Born	India
Nationality	Indian
Alma mater	Delhi College of Engineering, Indian School of Business (ISB)
Occupation	Entrepreneur, CEO of Magicpin
Known for	Co-founding Magicpin

Early Life and Education

Anshoo Sharma graduated with a degree in Engineering from Delhi College of Engineering. He later earned an MBA from the Indian School of Business (ISB), where he deepened his knowledge in business strategy, operations, and digital transformation. His academic and professional foundation paved the way for a successful career in technology and consumer engagement.

Professional Journey

Venture Capital and Lightspeed Experience

Prior to founding Magicpin, Sharma was a venture capitalist at Lightspeed India Partners. His exposure to a wide array of startups in retail, fintech, and consumer technology helped him understand the gaps in India’s hyperlocal retail economy. His time at Lightspeed shaped his insights into what it takes to scale successful consumer platforms in India.

Founding Magicpin

In 2015, Anshoo Sharma co-founded Magicpin with Brij Bhushan to revolutionize hyperlocal commerce. The platform connects users with nearby retailers and service providers, enabling them to earn rewards through shopping.

Key Features of Magicpin

• Hyperlocal Discovery – Users find stores, restaurants, salons, and more nearby.
• Cashback Rewards – Shoppers upload purchase bills to earn reward points (Magicpin Points).
• AI-Personalized Offers – Custom recommendations based on user behavior and location.
• Merchant Empowerment – Businesses access analytics, digital marketing, and loyalty tools to drive footfall and sales.

Growth and Expansion

Magicpin quickly scaled to become India’s largest hyperlocal rewards platform.

Major Milestones

• 2015 – Platform launch for food and retail discovery.
• 2018 – Expansion into electronics, fashion, personal care, and grocery categories.
• 2021 – Crossed $1 billion in annual transactions.
• 2022 onward – Rapid penetration into tier-2 and tier-3 cities across India.

Magicpin has onboarded millions of users and thousands of merchants, bridging the digital and offline retail ecosystems.

Challenges and Innovation

Sharma's journey has involved overcoming key market challenges:

• Behavior Change – Convincing users to embrace digital engagement in offline retail.
• Merchant Onboarding – Helping small retailers understand and use tech-driven loyalty systems.
• Competition – Innovating in a space dominated by players like Google Pay, Paytm, and Zomato.

Through strategic growth hacking, AI integration, and a consumer-first approach, Magicpin has retained a leading position in India’s hyperlocal tech segment.

Future Vision

Anshoo Sharma aims to make Magicpin the default platform for local commerce.

Upcoming Goals

• Expansion into global hyperlocal markets
• AI-driven insights for merchants and customers
• Exploring blockchain-based loyalty rewards
• Deeper merchant integration and digital POS tools

Legacy and Impact

Through Magicpin, Anshoo Sharma has empowered local businesses, digitized offline transactions, and enhanced the offline shopping experience using AI, gamification, and rewards. His vision continues to drive innovation in the intersection of retail-tech, consumer engagement, and digital commerce in India.