Ankur Warikoo
Ankur Warikoo is an Indian entrepreneur, motivational speaker, author, and digital educator known for his content on personal finance, career development, and entrepreneurship. He is the founder of Nearbuy, co-founder of SecondShaadi.com, and the author of bestselling books including Do Epic Shit and Get Epic Shit Done. With millions of followers across YouTube, Instagram, and LinkedIn, Warikoo has emerged as one of India's most followed content creators in the self-improvement and business space.[1]
| Ankur Warikoo | |
|---|---|
 | |
| Born | August 25, 1980 India |
| Nationality | Indian |
| Occupation | Entrepreneur, Speaker, Author, Content Creator |
| Known for | Do Epic Shit, The Ranveer Show, Nearbuy, Personal Finance Content |
| Alma Mater | Hindu College, ISB Hyderabad |
Early Life and Education
Ankur Warikoo was born on August 25, 1980. He completed his undergraduate studies in Physics at Hindu College, University of Delhi. Initially aspiring to pursue a PhD abroad, he changed course and earned an MBA from the Indian School of Business (ISB), Hyderabad, specializing in Strategy and Finance.[2]
Career and Entrepreneurship
Warikoo began his career at the consulting firm Kearney. He later transitioned into entrepreneurship with multiple ventures:
SecondShaadi.com and Gaadi.com
He co-founded SecondShaadi.com, a matrimonial platform catering to second marriages, and was actively involved with Gaadi.com, an online automobile marketplace. Both startups gained early traction in their respective domains.
Groupon India and Nearbuy
In 2011, Warikoo became the founding CEO of Groupon India. He was later appointed head of APAC operations. In 2015, he led a management buyout of Groupon India and rebranded it as Nearbuy, which became a leading hyperlocal deals and services platform. He served as CEO until 2019. [3]
Content Creation and Public Speaking
After exiting Nearbuy, Warikoo focused on content creation and financial education. His relatable and practical content helped him become a top digital educator in India. His focus areas include:
- Personal finance and money habits
- Time management and productivity
- Career decision-making
- Startup and entrepreneurship insights
- Self-improvement and discipline
He is also a regular speaker at corporate events, TEDx talks, and student summits.[4]
Books
Warikoo is the author of best-selling self-help and career books:
- Do Epic Shit (2021) – Covers life, work, and money through personal anecdotes and life lessons.
- Get Epic Shit Done (2022) – A productivity-focused book offering actionable advice through fictional dialogues.
Key Achievements
- Founder and CEO of Nearbuy
- 3M+ followers across social media platforms
- Top LinkedIn and YouTube content creator in India
- Mentor and angel investor in early-stage startups
- Bestselling author of self-help books
Challenges and Criticism
While Warikoo has received widespread acclaim, he has faced occasional criticism:
- Oversimplification of complex business topics
- Perceived over-commercialization of content
- Critique from traditional academics for his motivational style
Warikoo has addressed such concerns by emphasizing transparency, authenticity, and continuous learning.
Future Goals
Ankur Warikoo aims to:
- Build India’s largest digital education platform for life and career skills
- Mentor early-stage founders and creators
- Launch new books and digital products focused on self-improvement and financial literacy
Personal Life
Warikoo is married and lives in India. He is known for his balanced lifestyle, emphasis on routines, and content around mental well-being and goal-setting.
Conclusion
Ankur Warikoo represents the new wave of Indian digital entrepreneurs who blend experience, storytelling, and education. From startup founder to best-selling author and public mentor, his influence has reshaped how millions of young Indians think about money, work, and purpose. His motto to “Do Epic Shit” has become a rallying cry for personal and professional growth in the digital age.[5]