Malvika Sitlani
Malvika Sitlani (born 1 August 1992) is an Indian beauty influencer, model, entrepreneur and digital content creator known for beauty tutorials, lifestyle content and founding the beauty brand Masic Beauty.
Early Life and Education
Malvika Sitlani was born in Dubai and later moved to Mumbai.
She studied at Bai Avabai Framji Petit Girls’ High School and later completed a Bachelor of Mass Media from R. D. National College, Mumbai.
She has spoken publicly about overcoming childhood challenges including stammering.[1]
Career
Modeling Career
Malvika began her modeling journey in 2011.
She participated in Femina Miss India related competitions and later gained wider visibility through:
- India's Next Top Model (2015)
This helped establish her presence in fashion and digital media.
Digital Content Career
In 2015, she launched her beauty-focused YouTube channel.
She became known for:
- Makeup tutorials
- Product reviews
- Skincare content
- Lifestyle videos
She is considered among the early beauty creators in India’s influencer ecosystem.
Entrepreneurship
In 2021, she launched her beauty brand:
- Masic Beauty
The brand focuses on affordable luxury beauty products.
Other Work
She appeared in the film Meri Pyaari Bindu (2017).
In 2022, she walked the Cannes red carpet.
She has collaborated with international and Indian beauty brands including major digital campaigns.
Awards and Recognition
Malvika Sitlani has received recognition for beauty content and entrepreneurship.
Notable achievements include:
- Digital ambassador for international beauty campaigns
- Cannes Red Carpet appearance (2022)
- Early Indian beauty creator recognition
She is regarded as one of India's leading beauty influencers.
Personal Life
Malvika Sitlani is married to Akhil Aryan.
The couple got engaged in 2020 and later married.
She comes from a close-knit family and has two brothers, including Jake Sitlani.
Content Style
Malvika is known for detailed beauty education, personal storytelling and product-focused content.
Her work combines beauty expertise with lifestyle-led digital storytelling.
Impact
Malvika Sitlani played a role in shaping India’s beauty creator landscape.
Her move from creator to entrepreneur has made her a notable figure in digital-first beauty business.