Atulya Kaushik
Atulya Kaushik (born 27 May 1995) is an Indian entrepreneur, angel investor, and business executive best known as the co-founder and Chief Executive Officer of PrepInsta, an ed-tech platform focused on placement preparation and technical upskilling.
He gained recognition after being featured in the Forbes 30 Under 30 Asia (2023) list in the Consumer Technology category. Kaushik has also been included in Businessworld 30 Under 30 (2022) for his contributions to the education technology sector.
PrepInsta has grown into one of India's popular placement preparation platforms, helping millions of students prepare for technical interviews, coding assessments, and corporate recruitment processes.
Early Life and Education
Atulya Kaushik was born on 27 May 1995 in Meerut, Uttar Pradesh, India. He grew up in an education-oriented family. His father runs schools affiliated with the Uttar Pradesh Board, mainly serving underprivileged students.
Kaushik completed his schooling at Dayawati Modi Academy in Meerut. During his school years, he was also a state-level swimmer and competed in national-level competitions.
He later pursued a Bachelor of Technology (B.Tech) in Computer Science from the Vellore Institute of Technology (VIT), Vellore, graduating in 2016. During his time at VIT, he received the Chancellor’s Excellence Award for academic achievements.
Early Career
After graduating, Kaushik began his professional career in the technology sector.
His early professional roles included:
- Software Development Engineer at Google India
- Technical Lead at Trupay India
- Head of Partnerships and Alliances at Instamojo
These experiences helped him gain knowledge in software development, startup ecosystems, and digital product growth.
Entrepreneurship
Founding PrepInsta
In 2017, Atulya Kaushik co-founded PrepInsta along with his college friends Aashay Mishra and Manish Agarwal.
The platform initially evolved from an earlier project called myGeekmonkey, where Kaushik sold placement preparation materials online.
Recognizing the need for affordable placement preparation resources for engineering students—especially those from Tier-2 and Tier-3 colleges—the founders launched PrepInsta as a dedicated platform for interview preparation and skill development.
PrepInsta officially launched in 2019 and later introduced its subscription-based learning platform PrepInsta Prime.
Growth and Impact
PrepInsta has grown significantly since its founding.
Key achievements of the platform include:
- Serving millions of students across India each year
- Offering courses in coding, data science, machine learning, and cloud computing
- Building partnerships with colleges and companies for placement preparation
- Achieving strong growth as a bootstrapped startup
The platform gained traction by offering low-cost preparation resources and industry-focused training programs.
As of the early 2020s:
- PrepInsta attracted millions of website visitors monthly
- Hundreds of thousands of students subscribed to its premium platform
- The company built a team of more than 200 employees
In 2024, PrepInsta was acquired by the ed-tech company Adda247, marking a major milestone in its growth journey.
Angel Investing
In addition to entrepreneurship, Kaushik is also an angel investor. He has invested in several startups, including:
- Flint
- AdmitKard
- Investmint
- Spirico
His investments focus primarily on education technology, fintech, and digital platforms.
Public Speaking and Influence
Atulya Kaushik is also known as a speaker and startup mentor. He has delivered more than 100 speaking sessions across various platforms.
He has spoken at events organized by:
- TED-style conferences
- Josh Talks
- Startup and entrepreneurship forums
- University and corporate events
Kaushik is also active on professional social media platforms, particularly LinkedIn, where he shares insights on entrepreneurship, career development, and the startup ecosystem.
Awards and Recognition
Some notable recognitions received by Atulya Kaushik include:
- Forbes 30 Under 30 Asia (2023)
- Businessworld 30 Under 30 (2022)
- Businessworld Disruptive Leader Award
These awards recognized his impact in the ed-tech industry and contributions to making job readiness education more accessible.
Personal Life
Atulya Kaushik lives in New Delhi, India. He is married to Kajol Arora, and the couple has a son.
Legacy
Atulya Kaushik is regarded as one of the young leaders shaping India’s ed-tech ecosystem. Through PrepInsta, he has contributed to improving access to affordable placement preparation and digital skill development for students across the country.
His journey from a technology professional to a startup founder highlights the growing role of entrepreneurship in transforming India's education and employment landscape.